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I attended the Microsoft Server Event at Microsoft TVP on Tuesday and I was interested to hear what Microsoft and other partners thought the upcoming marketing and sales opportunities around Microsoft Server are and how they can be exploited.
Sonal Gathani started things off with an introduction and an overview of the server market. This was followed by Sven Gruenitz providing an introduction to the new features in Longhorn, or what I think we can now call Windows Server 2008! WOW,how long must it have taken to come up with that name;-) Sven covered some very interesting features and I was particularly interested in the ability to run what effectively was an RDP session running Microsoft office applications as though they were running on the local machine. It’s difficult to explain but imagine an RDP session running one application in a window with no frame around it!
It was then the turn of the Microsoft Partners to take the stand and answer questions from the audience about how they grew their companies and how they sell and market Server product. There wasn’t really anything new here but it helped re-enforce that what we are doing reflects what our peers are thinking as well. I spoke to one of the partners afterwards and got some interesting insight into how they ensure they maximise referrals from existing clients.
Next up was James McCarthy who was going to give a demonstration of Mobile 6 which unfortunately decided not to play ball so James had to wing it somewhat but in the end it all went rather well. Some of the new features are very welcome and I’m heartened to see that Microsoft finally seem to have got the bit between their teeth and are taking the fight to RIM! It looks like mobility really is going to take off at last.
Finally Emma Cockburn explained about the free marketing offer being provided by Microsoft. Basically Microsoft will run a direct and/or email marketing campaign for you free of charge ! Yup, you heard me right, free of charge! All you have to do is go to the Mr Busy campaign and follow the instructions. The offer will run until the budget for it runs out so get in there now before it’s too late! Dave Overton has more about it on his blog here.