It’s hard to believe its been nearly 12 months since I took up the role of Microsoft UK Partner Area Lead (PAL) but here we are rushing headlong towards WPC10 and a new financial year for Microsoft.
First off I’d like to thank Andy Trish who has been my fellow PAL for the past 12 months and has done a sterling job of helping the SBSC community grow and mature via his business school live meeting series. Andy has decided to step down from the role this year but I’m sure we haven’t heard the last of him as he is will be on stage at WPC10 “telling it like it is” to Microsoft Corp!
Secondly I’d like to welcome on board the new PALs for this year, Richard Tubb and Guy Gregory. I can’t think of anyone more dedicated to the SBSC community than these 2 guys and I’m really excited to be working alongside them over the next 12 months as we help the community with the burning issues of MPN transition, cloud computing and growth in a difficult financial climate. We’ll be having our first FY11 PAL meeting at WPC10 in July, so expect to hear lots of exciting news after that about what we’re going to be doing over the coming months.
As far as the last 12 months of my PAL tenure are concerned it has to be said it hasn’t been an easy ride for most SBSC partners! As if the economic crisis wasn’t bad enough we’ve all had to get used to the idea of the MPN changes, rumours that the SBSC designation was going to disappear, the postponement of the Small Business competency and if that wasn’t enough we’ve also had to worry about cloud computing and what that means for our existing business models.

I clearly remember sitting at that first PAL meeting at WPC09 and hearing Birger Steen saying the SBSC designation/badge was to be no more, the reaction from the audience of PALs was one of bewilderment to say the least. Once we had gathered our thoughts a barrage of questions issued forth and it was clear from that moment on Microsoft would have to reconsider their position. The feedback from the PALs acting as the conduit for partners was I believe, instrumental in ensuring the community retained its own unique identity.
There have been several eye-opening and eyebrow raising moments during the last 12 months and one that stands out is the amount of registered and SBSC partners that never get involved in the community and sit on the sidelines. These partners could learn so much from joining in by going to events, user groups, live meetings etc. This year your PALs will be making every effort to engage with these partners and encourage them to embrace the community in the same way you have.
When I look back on the last 12 months I feel we’ve done a lot to help the SBSC community grow and thrive; Business schools, Technical schools, bite sized training, user group visits, spreading the word via blogs and other social media, as well as help and advice on a one to one basis when required, but there is much more to do over the coming months and I’m looking forward to the challenge with relish.
One thing I do know is we wouldn’t have been anywhere near as effective without Dell Quinn. Dell has been our guiding light and her passionate and unerring commitment to the community is evident in everything she does. It’s important to realise that Dell’s role encompasses more than just looking after the SBSC community which makes her contributions and efforts even more impressive.
If the past 12 months has taught me anything its that Microsoft really do listen to partners. We can’t always effect change and sometimes change takes a long time, but if we are persistent and put our case forward in a coherent and reasoned argument we will at least be listened to and acknowledged.
The PALs exist to help the SBSC community in any way we can so please feel free to let us know what we did well, what we can improve and any suggestions you might have for the next 12 months. And if you’re one of those partners sitting on the sidelines get off your backsides and come and join in – I guarantee you’ll get something great out of the community.